Wednesday, August 15, 2007

Switched












Good typography belongs everywhere. And by good, I mean appropriate. And by typography, I mean communications.
If you were to see the side of a garage in a rural area with horribly rendered block-lettering, it would be wrong to think that it is bad. It makes sense. Maybe if it were too sophisticated, it would be jarring.
Bad typography (communication) is generally produced by bad designers, not necessarily by people untrained in design. Good communication, design, art, and production is accomplished by a sound and uncluttered mind.
Being overly self-conscious, or egocentric, or unclear leads to shoddy work. Because this is when the mind loses focus about what it is trying to accomplish.
If you are thinking about yourself, or your career, then you are not thinking about the task at hand. And you will fail. Think only about the thing at hand. Apply all of yourself to what is in front of you, and success is yours.

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