The function of typography is to communicate messages effectively. Erik Spiekermann, a VERY well-regarded designer, communications expert, and pioneer in the field of typography and type design, has created a typeface that reevaluates how we access information.The typeface, FF Mt, as you will read below in an excerpt from typographica.org, uses some innovative tactics to economize messages, and physicalities such as paper, ink and signage.
"April 1, 2007, Berlin — FSI FontShop International proudly announces FF Mt™, Erik Spiekermann’s most economical typeface ever. Employing obscure but powerful techniques like vwl mmssn and cap reduction, FF Mt uses up to 50% less paper, screen real estate, and wall space than other text faces without a single condensed letter.
The German government has already incorporated FF Mt in their road sign system.
German road signs using FF Mt
Before (left): Inconsistent hierarchy. Is Mönchengladbach less important than Münster or Dortmond? After (right): Clean hierarchy, increased legibility, 15% smaller sign saves costs.In addition to its conservationist benefits, FF Mt also enables the generation of buzzwords, product names, and Web 2.0 domains as the user types.
FF Mt prepares us for the future. English is changing. With the popularity of MMS and internet chat, spelling reform is occurring at a quickened pace. FF Mt accommodates this new condensed written language now. Any copy set in this advanced font will conform to next-generation standards, yet still pass present-day spell checkers.
FSI FontShop International believes this tool is so revolutionary and beneficial to the Earth that access should not be limited to the few. Starting today, April 1 2007, the cross-platform OpenType font is available for free at FontFont.com."
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