Often, I post successful design and communication because I like to see what's going right.
I have a particularly strong opinion that design and advertising that has no message is a phenomenal waste of energy.
Sometimes the vernacular of advertising can be used in excessively stupid ways. Here is an example of that.
Since we can assume that this is a spec ad, let's try to decipher what message the originators (whoever they are) were trying to communicate:
A) Smith & Wesson makes great guns.
B) Nothing is sacred anymore.
C) We're a couple of assholes. Yeah, you can close our book now.
D) Maybe this is deeply anti-gun and I'm too dumn to see it.